Twitter(X) Branded Likes

I was brought onto the Bare Tree Media team to work with Twitter (now X) on a variety of Branded Likes. These are custom animations that replace the standard “like” animation, triggered by an associated hashtag for a brand’s campaign. It’s been an honor to play a role in the growth of such an exciting, innovative feature!

The creative challenge of conveying different stories in a single second with the limitations of Lottie was rewarding. Here are some of my favorite project! We poured our hearts into these :)