A Minecraft Movie (2025)
Promotional Campaign
In collaboration with the marketing team at Warner Bros. on the film A Minecraft Movie, I had the chance to help create an omni-channel marketing campaign featuring ads across TikTok, GIPHY, Samsung, Facebook and Instagram. Utilizing both original designs and official A Minecraft Movie assets, I utilized skills in 3d modeling, animation, and motion graphics to create some of the work you can see below!
"Block Week" 3d Logo Redesigns
In anticipation of the premiere of A Minecraft Movie, Warner Bros’ fusion partners posted blockified Minecraft themed logos across social platforms in a trend named “Block Week“ (a riff on Shark Week). I helped to design the pixelized versions of the logos and 3D modeled over 30 logos.
Software used:
Blender, Illustrator
TikTok Easter Eggs & GIPHY Animations
Easter Eggs are surprise animations that appear when promoted with a keyword in the comment section of certain TikTok videos. In addition to these Easter Eggs, I animated additional GIFs that would appear on the GIF search platform GIPHY.
Software used:
Photoshop, After Effects
Easter Egg
Instruction Video
After the Easter Egg animations were finalized, I also created an instructional promo video to showcase how TikTok users can activate these animations themselves.
Software used:
iPhone screen recording, Photoshop, After Effects
Samsung Themes promo video
One of the earliest promotional materials I assisted in making for A Minecraft Movie were Samsung Themes. I designed the pixelated app icons and animated a promo video advertising the themes.
Software used:
Photoshop, Illustrator, After Effects
SINNERS (2025)
Animated Stickers and Promo Video
I had the honor or animating stickers for the hit horror film Sinners by Warner Bros. The goal of these stickers were to effectively capture the lead characters and promote the film in a visually engaging and shareable way. The promotional video I created was also featured on the “Sinners Movie” Instagram!
Software used:
Photoshop, After Effects
Static Stickers by @louzales
Music by @catgutsound
Illustration by Ashlianna Felix
Delroy Illustration (3rd sticker) by Chihiro Ichikawa
