Promotional & PSA Videos

X (Twitter) Promotional Ads

Doritos and Lays launched a sweepstakes campaign on X as part of their Super Bowl 2025 campaigns.
I had the honor of animating their promotional graphics videos.
Users who interacted with the posts and trigger hashtags (i.e., #OnlyLays, #DoritosCrash) were eligible for cash prizes that were announced on Super Bowl Sunday.

Software Used:

Photoshop, After Effects

Storyboards by Jackie Karnoff Animation by Chihiro Ichikawa

IFAW (North Atlantic Right Whales)

An animated PSA raising awareness about the threats facing North Atlantic right whales, in collaboration with The International Fund for Animal Welfare (IFAW).

Storyboards by Jackie Karnoff
Assets and Animation by Chihiro Ichikawa, Alexa Azarian, Julia Feldman, and Jackie Karnoff

Healthy Ocean Coalition

An animated PSA to spread awareness about the important work HOC is doing to protect the ocean to save biodiversity, mitigate climate change, mitigate the inequitable access and distribution of nature around the United States, and advocating for policy change.

Storyboards by Alexa Azarian
Assets and Animation by Alexa Azarian, Phoebe Om, Chihiro Ichikawa, and Jackie Karnoff

Interwell Health

An ad created for Interwell Health, a kidney care management company that partners with physicians on its mission to reimagine healthcare.

Storyboards by Jackie Karnoff
Animation by Chihiro Ichikawa